New England wedding videographer Naomi with Generations Cinemastories, talks to us about videographers and how this growing trend has changed throughout the past few years. She explains the creativity that goes in to each video and how they will represent your own unique style. Using her tips you are bound to find the right videographer who will make your special day one to remember. {HR & BH}

Not too long ago a wedding videographer was some paunchy guy with a big camera who ran around, rolled on to the dance floor, got in guests’ way and videotaped your wedding. Lots of them had a list of stock shots. e.g., closeup of bride putting on lipstick, pan of dress hanging on door, bride smelling her bouquet, etc. They taped bits and pieces of a wedding, determining in advance when to put the camera on and off. Then they strung the clips together and added music. Often the results were “cheesy” with bad sound, pretentious transitions and predictable shots.
Yes, those videographers are still out there – offering inexpensive or combination packages (DJ? photographer? videographer? They can do it all!)
But a growing trend in the industry has brought serious artists and professionals into the mix. Some are film makers. Others may have backgrounds in theatre, writing or counseling. The new wedding videographer brings a level of storytelling, skill, sophistication and innovation to the wedding film.
New, smaller cameras can shoot in low-light. You may see multiple videographers at a wedding – or because they have strategically placed themselves, and rarely need to move in order to capture a variety of angles. You may not notice them at all. On a sophisticated setup there may be live sound captured with various microphones, which will convey a sense of being there again! Multiple videographers can be in several places and film at once, groom getting ready, bride getting ready, guests arriving at ceremony venue – all at the same time.
The debate on whether or not to have videography at your wedding begs for clarification and education.
How often do you hear brides discuss whether or not to have a bouquet? Or music of some kind? Or a photographer? By now all of the above mentioned are considered essential to the design and function of every wedding.
Videography is considered essential by a small (but growing!) percentage of couples. Others may sneer at the mere suggestion of hiring a videographer. That image of the paunchy guy with a big, shoulder mount camera, and a headlamp parked on top, is hard to get rid of. Engaged couples may have already suffered through several of their friends’ bad wedding videos and agreed NOT to go there with their wedding plans. Bad wedding video is a bad investment. Period. No matter how gorgeous and wonderful your wedding is, it will take talent and creative thinking to make a film about your wedding day. There are so many details!
Top videography studios have always looked for ways to create and anticipate wedding trends.
Many studios think up new and different products for their couples’ pleasure. Think of the growing up montage and the Same Day Edit. Both were new ideas that caught the interest of couples several years ago. Or the short film and the use of video for decor as well as documentation which is starting to catch on. Or having a photo-booth (at the reception), super 8 film and video effects;Good videographers draw from many styles of filming that they see in Hollywood films,on television, or in commercials. The style they choose for your wedding film should reflect and enhance YOUR style. It is to a couple’s advantage to see various styles of wedding films and read about several different studios and their videographers. Your personalities should be a very good fit – since you’ll be around this crew for many hours on your wedding day, and they should make you smile and relax.
Some videographers are interactive. Some are flies-on-the-wall. Some pose their couples like photographers. Some stand on chairs or ladders or move onto the dance floor. You want to make sure whatever the style, you see eye-to-eye on expectations for the day’s events.
If you just want a “basic wedding video” ask prospective videographers to show you what they mean by that. Maybe they film with just one camera. Or use an on-camera mic (not very good for sound); Maybe they do in-camera edits then just polish up transitions. Maybe they hand you all the raw footage minus the shots of walls, floors, feet and maybe you are left with a 3 hour video.
If you are looking for art, then expect to pay for it. A really good studio does, and should charge fees equal to photographers, maybe even more. A really well-shot and edited wedding film might start at $5K for a short film (15-20 minutes) – and go up to $10K for a full-day of shooting and a feature film (45-65 minutes) and even more if you are looking for rehearsal dinner coverage.
When thinking about video, think image AND sound. Sound is the one thing your photographer won’t capture. Whether it’s your personally written vows, toasts at the rehearsal dinner and reception or the first words you and your partner said to one another as you recessed down the aisle as a married couple.
When you watch online demos, make sure you are watching a whole wedding rather than snippets taken from the best shots of a bunch of weddings. It’s much more challenging to make a wedding from just one wedding! Look at several videos from the same studio and notice if they are all alike, except for the people in them, or if every video is different, reflecting each wedding and each couple.
Finally, when you’ve picked out a few studios to meet with, do your best to meet with them, watch the various kinds of projects they have created for other couples, and ask about creating a package that is exactly what you want. You may want a simple or complicated montage, a short film, and all the toasts, unedited, on a separate disc. You may want a feature film and a shorter highlights. You may want a particular kind of video project that one particular studio specializes in (see our Modern Love Poems) or you may come up with an idea that a studio hasn’t done before (we were asked to create a father/daughter montage to be shown during the father – daughter dance – ending with dad giving his daughter away). A good studio should always be willing to come up with new ideas just for you!